Meet Our Amazing Team!

  • Noah Sorin - Founder/CEO

    Noah is an early childhood educator, children's book author, social entrepreneur, activist, and avid environmentalist. After growing up on a farm in Montgomery, VT, and then moving to Boston, Noah became determined to spread his love for nature and sustainability to children all around the world using the magic of storytelling!

  • Shumita Littlefield - Head of Creative Design/Illustration

    Shumita has always been drawn to children’s books, toys, art, and other media. Conceptualizing and illustrating fictional characters and creatures has been an enduring hobby for her. Through her illustrations she hopes to fascinate and inspire children, and excite imaginations.

  • Alia Bringas - Toy Designer

    Alia recently graduated from RISD with a degree in industrial design and toy design focused primarily around sustainability and human centered design. Born and raised in Vermont, with a passion for the outdoors, she is always striving to make the planet a healthier and happier place in a fun and interesting way!

  • Ari Lo - Business Development & Talent Acquisition Lead

    Ari is the Business Development Lead at Idori with a B.A. in Psychology and a minor in Business Administration from Boston University. With a passion for consumer insights and identifying and adapting to business needs, Ari’s personal philosophy is that the best businesses are people-centered.

  • Madeline Malloy - Head of Marketing

    Maddie is a creative, interdisciplinary leader. She is passionate about designing and innovating. With curiosity and drive, she brings both imagination and technical skills to every project she takes on.

  • Thomas Morrill - Lead Game Designer

    Thomas is passionate about game development and working in Unreal Engine 5. He recently graduated from Purdue University with a bachelor's degree in Game Development and Design, as well as a minor in Computer Science.